Static audiences sync once and retain the profiles that meet the defined criteria, while Realtime audiences continuously update as new profiles meet the specified conditions.
Audiences are built using customer data gathered from Identity Resolution. When you build an audience and add people into it, you can sync it in real-time with your ad channels. This is great for prospecting and re targeting campaigns.
Does Stiddle provide it's own data for my audiences or do I need to use my own?
Stiddle Audiences are powered by your customer data. You can segment and build audiences to sync with your ad channels in real-time. Stiddle does not provide audience data, other than the data Stiddle collects from the Stiddle Pixel and Identity Resolution.
What integration connectors can I use with Audiences?
You can connect Stiddle to your ad channel connects to sync with. Find a list of all Stiddle's connector integrations here.
What is the difference between Stiddle Audiences and standard ad audiences (like Facebook)?
Stiddle Audiences use customer data and first-party data collected from the Stiddle Pixel and Identity Resolution to build audiences in real-time. Native ad channels use 3rd party data that is inaccurate and customer data that needs to be synced manually.
Are audiences synced in real-time with my ad channels?
Yes, all Stiddle Audiences have the option to sync in real-time - so as new people meet the audience criteria, they'll automatically be added to the audience.
How many Audiences can I create?
You can created and sync unlimited audiences from Stiddle.
Why you should use Stiddle
A Single Source of Truth
Stiddle aggregates and attributes all your marketing data in one place.
Analyze & Take Action
Create customized analytics dashboards and build cross-channel audiences to maximize your ROI.
Accurate Data
Stiddle's first-party tracking technology offers up to 40% more accurate data than your ad channels.
All the tools you need to take action & scale.
Tools designed to help you analyze, optimize, and scale your campaigns across all your ad channels.
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